why
Urbanization in India is expected to reach 38% by 2030, fueling growth in the real estate sector, which is projected to contribute 15.5% of GDP by 2047.
India's real estate sector is expected to contribute 15.5% of GDP by 2047, growing significantly from its current contribution of approximately 7.3%. By 2030, approximately 38% of India's population will live in urban areas, increasing the demand for housing and relocation services.
user interview / informal
I interviewed 3 of my college friends . They were asked to give answers based on their experience after using 3 pre existing apps
I interviewed 3 of my college friends . They were asked to give answers based on their experience after using 3 pre existing apps
I interviewed 3 of my college friends . They were asked to give answers based on their experience after using 3 pre existing apps
competitive analysis
I analyzed existing real estate platforms to understand what works well, where users still struggle, and how BuiltIn could offer a more guided experience.
I analyzed existing real estate platforms to understand what works well, where users still struggle, and how BuiltIn could offer a more guided experience.
I analyzed existing real estate platforms to understand what works well, where users still struggle, and how BuiltIn could offer a more guided experience.
target audience
The next step was identifying who experiences these challenges most often and understanding how their goals and behaviors shape the property search journey.
The next step was identifying who experiences these challenges most often and understanding how their goals and behaviors shape the property search journey.
The next step was identifying who experiences these challenges most often and understanding how their goals and behaviors shape the property search journey.
low fidelity screens / exploration
Exploring potential solutions through user flows, wireframes, and early design concepts.
Exploring potential solutions through user flows, wireframes, and early design concepts.
Exploring potential solutions through user flows, wireframes, and early design concepts.
key challenges
My observations revealed that first-time property seekers often struggle with trust, information overload, relocation uncertainty, and limited decision-making support.
My observations revealed that first-time property seekers often struggle with trust, information overload, relocation uncertainty, and limited decision-making support.
My observations revealed that first-time property seekers often struggle with trust, information overload, relocation uncertainty, and limited decision-making support.
key features
The following features were designed to address the key challenges identified during research and improve the property discovery experience.
The following features were designed to address the key challenges identified during research and improve the property discovery experience.
The following features were designed to address the key challenges identified during research and improve the property discovery experience.
final designs
prototype
Built : Lovable / Prompts : Chatgpt / Images : Gemini
Built : Lovable / Prompts : Chatgpt / Images : Gemini
